This project involved revisiting a brand I built from the ground up to design a product launch webpage. The brand stands out in the shampoo industry for its strong commitment to sustainability—it's completely zero waste and cruelty-free, causing no harm to animals or the planet. The goal of the website was to complement the packaging design and highlight the product as a more eco-friendly alternative to traditional plastic-packaged shampoos.

Below is the finalized design of this innovative brand concept.