This award-winning repackaging project for V8 Energy Drink stemmed from my belief that the original packaging felt outdated and in need of a fresh twist. I chose to use a biodegradable juice box container to give the product a modern, eco-friendly look that would resonate with environmentally-conscious consumers. For the design, I incorporated images of fruits that corresponded with the flavors, then extracted a row of pixels from the images and stretched them into a dynamic pattern. This pattern wraps around the top of the container and forms a cyclone shape on the back, creating visual interest and conveying energy and movement. The result was a design that not only stood out on the shelf but also reinforced the brand's commitment to both flavor and sustainability.