The National Student Advertising Competition (NSAC) gives college students the opportunity to develop a full-scale marketing campaign for a national client. This year’s challenge was to promote the Meta Quest 2 device.

From August to April, our team conducted in-depth research, generated concepts, and built a comprehensive multi-media campaign. As Art Director, I co-led a team of ten creatives through brainstorms, design workshops, and regular critiques. I delegated responsibilities, managed timelines, and established design systems and style guides to ensure a consistent visual identity across all campaign elements.

Check out our pitch video to see the full scope of the campaign.