The National Student Advertising Competition (NSAC) offers college students the chance to collaborate on a multi-media marketing campaign for a national client. This year, the client was the Meta Quest 2 device. From August to April, our team researched, ideated, and crafted a comprehensive campaign. As Art Director, I co-led a team of ten talented creatives through brainstorming sessions, creative workshops, and regular critiques. I ensured we met deadlines by delegating design tasks and responsibilities, while also establishing design systems and style guides to maintain consistency across the campaign. Check out our pitch video to see the full scope of our campaign.