Ragged Priest is a bold, unapologetic clothing brand, and I wanted this project to reflect that energy. I combined the brand’s original photos with my own and used bright backgrounds to highlight the boldness of the pieces.

To tie it all together, I added lines and patterns inspired by the collection, designed a custom logo for social media, and created a looping GIF for the landing page. When viewed as a grid, the Instagram posts form the full logo, creating a strong, cohesive brand presence.

Check out how the brand comes to life across the lookbook, website, and social media.